AIM Licensing: Scale Change Management Across Your Entire Organization
This is not a training program. It is a methodology license. AIM (Accelerating Implementation Methodology) gives your organization permanent ownership of a proven change framework: brandable, teachable internally, and embedded into how work gets done across every level.
Capability stays in-house. Expertise compounds. External dependency ends.
Looking for individual training instead? View enterprise training options →
How licensing is different from consulting
Consulting ends. Licensing compounds.
When the engagement closes, licensed capability stays inside your organization and grows with each new initiative.
Your brand, your practitioners, your results.
All materials are co-branded and delivered by your people. AIM becomes your internal methodology, not an external framework you rent.
No per-initiative fees as you scale.
One license covers unlimited internal deployments across business units, geographies, and project types.
Everything Your Organization Needs to Build, Train, and Sustain Internal Change Capability
A 3-year enterprise license scaled to your organization's size. Six components, one framework, one shared language across every team.
Full AIM Methodology Access
All 10 AIM roadmap elements, 30+ assessments, diagnostic tools, and implementation guides. Every tool your practitioners need to plan, launch, and sustain change.
Train-the-Trainer Certification
Certify internal practitioners to deliver AIM programs independently. They gain deep knowledge of the roadmap, diagnostic tools, and facilitation techniques - maintaining consistent quality as the methodology scales.
Co-Brand All Materials
Co-brand every tool, template, and workshop with your logo and cultural language. It delivers as your methodology, not an outside framework.
Integrate with Existing Frameworks
Plug AIM into your PM, process improvement, Agile, SAFe, and leadership development work. AIM adds the people-side discipline that every other framework assumes but does not build.
Discounted Training and Assessments
Preferred pricing on onsite training, assessments, and tools across your 3-year term. Access expert facilitation and coaching when you need it, at preferred rates throughout your license term.
A Shared Language for Change
One framework, one language across every team. When every leader, change agent, and practitioner speaks the same vocabulary - Business Case for Action, WDIMFM, Frame of Reference, sponsor cascade - implementation becomes consistent and measurable across every initiative.
You Use AIM to Embed AIM
The methodology for licensing AIM inside your organization is the same methodology AIM teaches. Leadership alignment, resistance management, and a phased communication plan are not abstract advice - they are AIM practice areas applied to the initiative of building internal change capability.
Years actively using AIM
One organization has been actively using AIM for over 19 years. They run their own internal classes, operate a full Center of Excellence, and continue to build on the methodology as their change initiatives evolve. That depth of AIM use starts with the three steps below.
Leadership Alignment
Generate Sponsorship is AIM Practice Area 4. When licensing AIM, it applies directly: secure visible executive commitment for the internal capability-building initiative itself. Leaders who understand why this investment matters become the first practitioners of the Express-Model-Reinforce (EMR) framework - they model the methodology before it scales. Peacock Hill uses the Sponsor Assessment and Key Role Map to activate and sustain the sponsor cascade from day one.
Resistance Management
Develop Target Readiness is AIM Practice Area 6. Every licensing rollout encounters the same resistance pattern: practitioners skeptical of adding another framework, managers wondering why AIM and not something simpler, employees uncertain what the change means for their day-to-day work. AIM practitioners use the Individual Readiness Assessment (IRA) to diagnose exactly where readiness gaps exist and design targeted interventions before those gaps become blockers.
Communication Plan
Build Communication Plan is AIM Practice Area 7. Embedding AIM requires three distinct communication phases. Unfreezing: why this methodology, why now, what does it mean for each role. Transition: repeat messages, surface concerns, course-correct on adoption. Refreezing: celebrate the first cohorts, share early results, embed AIM language into how the organization talks about change. Each phase uses the AIM Communication Audit to verify messages are reaching target groups in their Frame of Reference.
Why License AIM Instead of Building Your Own Change Framework?
It would take years to replicate what is already here. Here is what you are actually comparing when you consider building a proprietary methodology from scratch.
| Factor | ✓ License AIM | ✗ Build From Scratch |
|---|---|---|
| Time to deploy | Day one | 2 - 4 years |
| Research foundation | 40+ years, 12+ industries | Built on assumption |
| Tools and templates | 30+ ready to use | Must build and test internally |
| Co-branding | 100% brandable | N/A |
| Framework integration | Agile, SAFe, Waterfall, Hybrid | Requires custom integration |
| Adoption consistency | One shared language | Varies by team and project |
| Expert support | Included with discounted rates | No external benchmarking |
| Focus | Behavior change and adoption | Plans and processes |
- Targets the everyday actions that create new ways of working
- Includes the non-delegable sponsorship tasks leaders must personally own
- Designs reinforcement systems, not just communication plans
- Applied to your culture through co-branding and internal Train-the-Trainer certification
Built for Organizations Ready to Own Change Management Internally
- Large enterprises
- Change Management Centers of Excellence
- HR and L&D organizations
- Consulting firms
Large Enterprises
Organizations running multiple simultaneous change initiatives across divisions and geographies. Multiple divisions, one approach. AIM scales without rebuilding the program each time.
Change Management Centers of Excellence
Teams building or formalizing a CoE that needs a proven, scalable methodology at its core. AIM provides the research foundation, tools, and language a CoE requires to operate with credibility and consistency.
HR and L&D Organizations
HR, Learning and Development, and OD functions that want to build enterprise-wide change capability. AIM integrates with talent and learning initiatives and trains internal practitioners to lead change from inside.
Consulting Firms
Consulting practices that want to offer clients a proven change methodology under their own brand. AIM licensing gives firms a research-backed, differentiated methodology that elevates engagements and scales across clients.
Not ready for an enterprise license? Peacock Hill also offers enterprise training programs and AIM Practitioner Certification as entry points for organizations building initial capacity before committing to a full license.
AIM Licensing: Common Questions
Go Deeper on the AIM Framework
Let's Talk About Building Capability That Lasts
We will walk you through what is included, how it scales to your organization, and what the investment looks like.
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