{"id":456,"date":"2024-12-28T21:31:21","date_gmt":"2024-12-28T21:31:21","guid":{"rendered":"https:\/\/imaworldwide.com\/?page_id=456"},"modified":"2026-04-08T03:57:33","modified_gmt":"2026-04-08T03:57:33","slug":"licensing-aim","status":"publish","type":"page","link":"https:\/\/imaworldwide.com\/licensing-aim\/","title":{"rendered":"Licensing AIM | Bring the Change Management Framework In-House"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"456\" class=\"elementor elementor-456\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-912f58f e-con-full e-flex e-con e-parent\" data-id=\"912f58f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66ab2c0 elementor-widget elementor-widget-html\" data-id=\"66ab2c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<!--\r\n  AIM Licensing and Training for Internal Capability\r\n  Peacock Hill Consulting powered by IMA Worldwide\r\n\r\n  Elementor HTML widget paste-in.\r\n  Inherits Cormorant Garamond (headings) and Raleway (body) from global theme.\r\n  Do NOT add font-family overrides.\r\n\r\n  Structure: Keeps UX\/layout of AIM_Licensing__amp__Training mhtml.\r\n  Content enriched from Licensing_AIM__Embed htm.\r\n-->\r\n\r\n<!-- JSON-LD: Service -->\r\n<script type=\"application\/ld+json\">\r\n{\r\n  \"@context\": \"https:\/\/schema.org\",\r\n  \"@type\": \"Service\",\r\n  \"name\": \"AIM Enterprise Licensing for Internal Change Capability\",\r\n  \"description\": \"License the Accelerating Implementation Methodology (AIM) to embed a proven change management framework inside your organization. Train internal practitioners, co-brand all materials, and build permanent change capability without dependence on outside consultants.\",\r\n  \"provider\": {\r\n    \"@type\": \"Organization\",\r\n    \"name\": \"Peacock Hill Consulting powered by IMA Worldwide\",\r\n    \"url\": \"https:\/\/imaworldwide.com\"\r\n  },\r\n  \"serviceType\": \"Change Management Licensing\",\r\n  \"areaServed\": \"Worldwide\",\r\n  \"hasOfferCatalog\": {\r\n    \"@type\": \"OfferCatalog\",\r\n    \"name\": \"AIM Licensing Programs\",\r\n    \"itemListElement\": [\r\n      { \"@type\": \"Offer\", \"itemOffered\": { \"@type\": \"Service\", \"name\": \"AIM Enterprise License\", \"description\": \"3-year enterprise license with full methodology access, Train-the-Trainer, co-branding rights, and discounted training for organizations of any size.\" } },\r\n      { \"@type\": \"Offer\", \"itemOffered\": { \"@type\": \"Service\", \"name\": \"AIM Train-the-Trainer Certification\", \"description\": \"Certifies internal trainers to deliver AIM programs across departments and locations, eliminating per-engagement fees and building lasting internal capacity.\" } },\r\n      { \"@type\": \"Offer\", \"itemOffered\": { \"@type\": \"Service\", \"name\": \"AIM Practitioner Certification\", \"description\": \"Individual credential for practitioners who apply AIM in real change initiatives. Includes ACMP QEP credits.\" } }\r\n    ]\r\n  }\r\n}\r\n<\/script>\r\n\r\n<!-- JSON-LD: FAQPage -->\r\n<script type=\"application\/ld+json\">\r\n{\r\n  \"@context\": \"https:\/\/schema.org\",\r\n  \"@type\": \"FAQPage\",\r\n  \"mainEntity\": [\r\n    {\r\n      \"@type\": \"Question\",\r\n      \"name\": \"What is included in the AIM enterprise license?\",\r\n      \"acceptedAnswer\": {\r\n        \"@type\": \"Answer\",\r\n        \"text\": \"The AIM enterprise license is a 3-year agreement covering six areas: full methodology access (all 10 roadmap elements and 30+ diagnostic tools), Train-the-Trainer certification, co-branding rights, framework integration support, preferred pricing on training, and a shared language across every team. See the full breakdown in the What's Included section above.\"\r\n      }\r\n    },\r\n    {\r\n      \"@type\": \"Question\",\r\n      \"name\": \"How does AIM licensing differ from hiring a change management consultant?\",\r\n      \"acceptedAnswer\": {\r\n        \"@type\": \"Answer\",\r\n        \"text\": \"With AIM licensing, your organization owns the methodology permanently. Consulting engagements end and the expertise walks out. Licensing means your internal team is trained and equipped to run AIM programs with Peacock Hill available as an ongoing resource  -  not dependent on per-engagement consulting fees. Every initiative builds internal capability rather than creating dependency. The methodology is fully brandable and integrates into your existing PM, process improvement, and leadership development frameworks.\"\r\n      }\r\n    },\r\n    {\r\n      \"@type\": \"Question\",\r\n      \"name\": \"What is AIM Train-the-Trainer certification?\",\r\n      \"acceptedAnswer\": {\r\n        \"@type\": \"Answer\",\r\n        \"text\": \"The AIM Train-the-Trainer certification is delivered by Peacock Hill and certifies internal trainers to deliver AIM programs across teams, departments, and locations. Certified trainers run AIM workshops under your organization's brand, coach teams on adoption, and anchor your Center of Excellence. One organization has been actively using AIM for over 19 years  -  running their own AIM classes, operating a Center of Excellence, and continuously building internal change capability.\"\r\n      }\r\n    },\r\n    {\r\n      \"@type\": \"Question\",\r\n      \"name\": \"Who should license AIM?\",\r\n      \"acceptedAnswer\": {\r\n        \"@type\": \"Answer\",\r\n        \"text\": \"AIM licensing fits four types of organizations: large enterprises running multiple simultaneous initiatives across divisions; teams building or formalizing a Center of Excellence; HR and L&D functions that want enterprise-wide change capability; and consulting firms delivering a proven methodology under their own brand. The common thread is the desire to own change management internally, not outsource it indefinitely.\"\r\n      }\r\n    },\r\n    {\r\n      \"@type\": \"Question\",\r\n      \"name\": \"How long does the AIM license term last?\",\r\n      \"acceptedAnswer\": {\r\n        \"@type\": \"Answer\",\r\n        \"text\": \"The standard AIM enterprise license is a 3-year term. It includes full methodology access, Train-the-Trainer certification, co-branding rights, and preferred pricing on training and assessments. The 3-year structure gives organizations enough time to train practitioners, run multiple cohorts, and embed AIM into standard operating practice.\"\r\n      }\r\n    },\r\n    {\r\n      \"@type\": \"Question\",\r\n      \"name\": \"Can AIM materials be co-branded with our organization's identity?\",\r\n      \"acceptedAnswer\": {\r\n        \"@type\": \"Answer\",\r\n        \"text\": \"Yes. The AIM enterprise license includes full co-branding rights. Every tool, template, workshop deck, and facilitation guide can be co-branded with your organization's logo, colors, and cultural language. This makes AIM feel like your internal methodology rather than an external framework, which significantly improves practitioner adoption and leadership buy-in.\"\r\n      }\r\n    },\r\n    {\r\n      \"@type\": \"Question\",\r\n      \"name\": \"What are the steps to get started with AIM licensing?\",\r\n      \"acceptedAnswer\": {\r\n        \"@type\": \"Answer\",\r\n        \"text\": \"Getting started follows three steps: (1) Schedule a licensing call with Peacock Hill to explore options, review what is included, and assess organizational fit. (2) Run a pilot cohort to validate the approach, train the first group of practitioners, and refine materials to your culture. (3) Certify internal facilitators through Train-the-Trainer and deploy across business units, geographies, and project types.\"\r\n      }\r\n    },\r\n    {\r\n      \"@type\": \"Question\",\r\n      \"name\": \"What AIM training options are available for individual practitioners?\",\r\n      \"acceptedAnswer\": {\r\n        \"@type\": \"Answer\",\r\n        \"text\": \"Individual practitioners can earn AIM Practitioner Certification - a formal credential for applying AIM in real change initiatives, with ACMP QEP credits toward CCMP. The Introduction to AIM Workshop provides a shorter, practical introduction to core concepts and tools. Enterprise licensing includes the Train-the-Trainer pathway for individuals becoming certified internal facilitators through Peacock Hill.\"\r\n      }\r\n    }\r\n  ]\r\n}\r\n<\/script>\r\n\r\n<style>\r\n\/* \u2500\u2500 Reset & Tokens (scoped to .lic-root) \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\r\n.lic-root {\r\n  --forest: #05554A;\r\n  --forest-btn: rgb(26,92,82);\r\n  --forest-hover: #101211;\r\n  --text: #101211;\r\n  --text-soft: rgba(16,18,17,.72);\r\n  --text-muted: rgb(107,113,137);\r\n  --bg-warm: rgb(248,247,244);\r\n  --bg-card: #FFFFFF;\r\n  --sage-tint: rgb(232,243,240);\r\n  --border: #E4E2DD;\r\n  --accent: #C4956A;\r\n  --radius-card: 20px;\r\n  --radius-pill: 100px;\r\n  --max-w: 1140px;\r\n  --section-pad: 80px;\r\n  color: var(--text);\r\n  line-height: 1.6;\r\n  -webkit-font-smoothing: antialiased;\r\n  box-sizing: border-box;\r\n}\r\n.lic-root *, .lic-root *::before, .lic-root *::after {\r\n  box-sizing: border-box; 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margin-bottom: 14px; }\r\n.lic-metrics-list { display: flex; flex-direction: column; gap: 10px; }\r\n.lic-metric-item { display: flex; gap: 12px; align-items: flex-start; }\r\n.lic-metric-dot { width: 8px; height: 8px; border-radius: 50%; background: var(--accent); flex-shrink: 0; margin-top: 6px; }\r\n.lic-metric-label { font-weight: 600; color: var(--text); margin-bottom: 2px; }\r\n.lic-metric-desc { color: var(--text-soft); line-height: 1.5; }\r\n\r\n\/* \u2500\u2500 Sponsor section \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\r\n.lic-sponsor-grid { display: grid; grid-template-columns: 1fr; gap: 16px; margin-top: 28px; }\r\n.lic-sponsor-card {\r\n  background: var(--bg-card); border: 1px solid var(--border);\r\n  border-top: 3px solid var(--forest); border-radius: var(--radius-card); padding: 24px;\r\n}\r\n.lic-sponsor-card--hr { border-top-color: var(--accent); }\r\n.lic-sponsor-card h3 { font-weight: 600; margin-bottom: 10px; }\r\n.lic-sponsor-card ul { display: flex; flex-direction: column; gap: 7px; }\r\n.lic-sponsor-card li { display: flex; gap: 8px; align-items: flex-start; color: var(--text-soft); line-height: 1.5; }\r\n.lic-sponsor-card li::before { content: \"\"; width: 5px; height: 5px; border-radius: 50%; background: var(--forest); flex-shrink: 0; margin-top: 8px; }\r\n.lic-sponsor-card--hr li::before { background: var(--accent); }\r\n\r\n\/* \u2500\u2500 Callout \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\r\n.lic-callout {\r\n  background: var(--sage-tint); border: 1px solid var(--border);\r\n  border-left: 4px solid var(--forest); border-radius: 0 var(--radius-card) var(--radius-card) 0;\r\n  padding: 20px 26px; margin-top: 24px;\r\n  color: var(--text-soft); line-height: 1.75;\r\n}\r\n.lic-callout strong { color: var(--text); }\r\n\r\n\/* \u2500\u2500 FAQ \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\r\n.lic-faq-list { display: flex; flex-direction: column; gap: 8px; margin-top: 32px; max-width: 860px; margin-left: auto; margin-right: auto; }\r\n.lic-faq-item { border: 1px solid var(--border); border-radius: 12px; overflow: hidden; background: var(--bg-card); }\r\n.lic-faq-btn {\r\n  width: 100% !important; display: flex !important; align-items: center !important;\r\n  gap: 14px !important; padding: 18px 22px !important;\r\n  background: none !important; background-color: transparent !important;\r\n  border: none !important; border-radius: 0 !important; cursor: pointer !important;\r\n  text-align: left !important; transition: background .2s !important;\r\n  color: var(--text) !important; text-transform: none !important;\r\n  letter-spacing: 0 !important; font-size: .95rem !important;\r\n  box-shadow: none !important; min-height: 0 !important; font-weight: 600 !important;\r\n}\r\n.lic-faq-btn:hover { background: var(--bg-warm) !important; transform: none !important; opacity: 1 !important; }\r\n.lic-faq-q { flex: 1; white-space: normal !important; overflow: visible !important; text-align: left; }\r\n.lic-faq-icon { width: 20px; height: 20px; flex-shrink: 0; color: var(--forest); transition: transform .25s; }\r\n.lic-faq-item.lic-open .lic-faq-icon { transform: rotate(45deg); }\r\n.lic-faq-answer { display: none; padding: 4px 22px 20px; color: var(--text-soft); line-height: 1.8; }\r\n.lic-faq-item.lic-open .lic-faq-answer { display: block; }\r\n\r\n\/* \u2500\u2500 Related cards \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\r\n.lic-related-cards { grid-template-columns: 1fr; }\r\n@media (min-width: 480px) { .lic-related-cards { grid-template-columns: repeat(2,1fr); } }\r\n\r\n\/* \u2500\u2500 Responsive \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\r\n@media (max-width: 639px) {\r\n  .lic-root { --section-pad: 52px; }\r\n  .lic-hero  { padding: 52px 0; }\r\n}\r\n@media (min-width: 640px) {\r\n  .lic-btn-group       { flex-direction: row; flex-wrap: wrap; }\r\n  .lic-stats-bar       { grid-template-columns: repeat(4,1fr); }\r\n  .lic-included-grid   { grid-template-columns: 1fr 1fr; }\r\n  .lic-compare-grid    { grid-template-columns: 1fr 1fr; }\r\n  .lic-fit-grid        { grid-template-columns: 1fr 1fr; }\r\n  .lic-metrics-grid    { grid-template-columns: 1fr 1fr; }\r\n  .lic-sponsor-grid    { grid-template-columns: 1fr 1fr; }\r\n}\r\n@media (min-width: 960px) {\r\n  .lic-hero-grid  { grid-template-columns: 1fr 1fr; }\r\n  .lic-two-col    { grid-template-columns: 1fr 420px !important; }\r\n  .lic-embed-grid { grid-template-columns: 1fr 400px !important; }\r\n}\r\n<\/style>\r\n\r\n<div class=\"lic-root\" role=\"main\" aria-label=\"AIM Licensing and Training for Internal Capability\">\r\n\r\n  <!-- \u2550\u2550\u2550\u2550\u2550\u2550\u2550 HERO \u2550\u2550\u2550\u2550\u2550\u2550\u2550 -->\r\n  <section class=\"lic-hero\" aria-label=\"AIM Enterprise Licensing\">\r\n    <div class=\"lic-container\">\r\n      <div class=\"lic-hero-grid\">\r\n        <div>\r\n          <span class=\"lic-hero-sub\">Enterprise Change Management Licensing<\/span>\r\n          <h1>AIM Licensing: Scale Change Management <em>Across Your Entire Organization<\/em><\/h1>\r\n          <p class=\"lic-hero-lead\">This is not a training program. It is a methodology license. AIM (Accelerating Implementation Methodology) gives your organization permanent ownership of a proven change framework: brandable, teachable internally, and embedded into how work gets done across every level.<\/p>\r\n          <p class=\"lic-hero-note\">Capability stays in-house. Expertise compounds. External dependency ends.<\/p>\r\n          <div style=\"margin-top:28px\">\r\n            <a href=\"\/contact-us\/\" class=\"lic-btn lic-btn--accent\">Schedule a Licensing Call &rarr;<\/a>\r\n          <\/div>\r\n          <p style=\"margin-top:14px;font-size:.82rem;color:rgba(255,255,255,.45)\">Looking for individual training instead? <a href=\"\/enterprise-change-management-training\/\" style=\"color:rgba(255,255,255,.6);text-decoration:underline\">View enterprise training options &rarr;<\/a><\/p>\r\n        <\/div>\r\n\r\n        <div>\r\n          <div style=\"background:rgba(255,255,255,.07);border:1px solid rgba(255,255,255,.15);border-radius:var(--radius-card);padding:30px\">\r\n            <p style=\"font-size:.75rem;color:rgba(255,255,255,.45);text-transform:uppercase;letter-spacing:.12em;font-weight:700;margin-bottom:20px\">How licensing is different from consulting<\/p>\r\n            <div style=\"display:flex;flex-direction:column;gap:16px\">\r\n              <div style=\"display:flex;gap:14px;align-items:flex-start\">\r\n                <span style=\"width:26px;height:26px;border-radius:50%;background:var(--accent);color:#fff;display:flex;align-items:center;justify-content:center;font-size:.72rem;font-weight:700;flex-shrink:0\">1<\/span>\r\n                <div>\r\n                  <p style=\"font-weight:600;color:#fff;margin-bottom:3px\">Consulting ends. Licensing compounds.<\/p>\r\n                  <p style=\"color:rgba(255,255,255,.55);line-height:1.45;margin:0\">When the engagement closes, licensed capability stays inside your organization and grows with each new initiative.<\/p>\r\n                <\/div>\r\n              <\/div>\r\n              <div style=\"display:flex;gap:14px;align-items:flex-start\">\r\n                <span style=\"width:26px;height:26px;border-radius:50%;background:var(--accent);color:#fff;display:flex;align-items:center;justify-content:center;font-size:.72rem;font-weight:700;flex-shrink:0\">2<\/span>\r\n                <div>\r\n                  <p style=\"font-weight:600;color:#fff;margin-bottom:3px\">Your brand, your practitioners, your results.<\/p>\r\n                  <p style=\"color:rgba(255,255,255,.55);line-height:1.45;margin:0\">All materials are co-branded and delivered by your people. AIM becomes your internal methodology, not an external framework you rent.<\/p>\r\n                <\/div>\r\n              <\/div>\r\n              <div style=\"display:flex;gap:14px;align-items:flex-start\">\r\n                <span style=\"width:26px;height:26px;border-radius:50%;background:var(--accent);color:#fff;display:flex;align-items:center;justify-content:center;font-size:.72rem;font-weight:700;flex-shrink:0\">3<\/span>\r\n                <div>\r\n                  <p style=\"font-weight:600;color:#fff;margin-bottom:3px\">No per-initiative fees as you scale.<\/p>\r\n                  <p style=\"color:rgba(255,255,255,.55);line-height:1.45;margin:0\">One license covers unlimited internal deployments across business units, geographies, and project types.<\/p>\r\n                <\/div>\r\n              <\/div>\r\n            <\/div>\r\n          <\/div>\r\n        <\/div>\r\n      <\/div>\r\n    <\/div>\r\n  <\/section>\r\n\r\n  <!-- \u2550\u2550\u2550\u2550\u2550\u2550\u2550 STATS STRIP \u2550\u2550\u2550\u2550\u2550\u2550\u2550 -->\r\n  <section style=\"background:var(--text);padding:32px 0\" aria-label=\"AIM Research and Track Record\">\r\n    <div class=\"lic-container\">\r\n      <div class=\"lic-stats-bar\">\r\n        <div class=\"lic-stat\">\r\n          <span class=\"lic-stat-num\">1989<\/span>\r\n          <span class=\"lic-stat-label\">AIM founded by Don Harrison at Implementation Management Associates (IMA)<\/span>\r\n        <\/div>\r\n        <div class=\"lic-stat\">\r\n          <span class=\"lic-stat-num\">40+<\/span>\r\n          <span class=\"lic-stat-label\">Years of implementation field research<\/span>\r\n        <\/div>\r\n        <div class=\"lic-stat\">\r\n          <span class=\"lic-stat-num\">12+<\/span>\r\n          <span class=\"lic-stat-label\">Industries proven<\/span>\r\n        <\/div>\r\n        <div class=\"lic-stat\">\r\n          <span class=\"lic-stat-num\">19+<\/span>\r\n          <span class=\"lic-stat-label\">Years actively using AIM<\/span>\r\n        <\/div>\r\n      <\/div>\r\n    <\/div>\r\n  <\/section>\r\n\r\n\r\n\r\n  <!-- \u2550\u2550\u2550\u2550\u2550\u2550\u2550 WHAT'S INCLUDED \u2550\u2550\u2550\u2550\u2550\u2550\u2550 -->\r\n  <section class=\"lic-section lic-section--warm\" aria-label=\"AIM Enterprise License: Everything Your Organization Needs\" style=\"border-top:4px solid var(--accent)\">\r\n    <div class=\"lic-container\">\r\n      <span class=\"lic-eyebrow\">The AIM Enterprise License<\/span>\r\n      <h2>Everything Your Organization Needs to Build, Train, and Sustain Internal Change Capability<\/h2>\r\n      <p class=\"lic-intro\">A 3-year enterprise license scaled to your organization's size. Six components, one framework, one shared language across every team.<\/p>\r\n\r\n      <div style=\"margin-top:28px;border-radius:var(--radius-card);overflow:hidden;box-shadow:0 8px 32px rgba(5,85,74,.1)\">\r\n        <img decoding=\"async\"\r\n          src=\"https:\/\/imaworldwide.com\/wp-content\/uploads\/2026\/03\/licensing-capability-1-1.webp\"\r\n          alt=\"Internal AIM practitioner team working through change management worksheets and planning tools\"\r\n          style=\"width:100%;height:auto;display:block;max-height:320px;object-fit:cover;object-position:center 25%\"\r\n          loading=\"lazy\"\r\n        \/>\r\n      <\/div>\r\n\r\n      <div class=\"lic-included-grid\" style=\"margin-top:24px\">\r\n        <div class=\"lic-included-item\">\r\n            <span class=\"lic-included-num\">01<\/span>\r\n            <div>\r\n              <h3>Full AIM Methodology Access<\/h3>\r\n              <p>All 10 AIM roadmap elements, 30+ assessments, diagnostic tools, and implementation guides. Every tool your practitioners need to plan, launch, and sustain change.<\/p>\r\n            <\/div>\r\n          <\/div>\r\n          <div class=\"lic-included-item\">\r\n            <span class=\"lic-included-num\">02<\/span>\r\n            <div>\r\n              <h3>Train-the-Trainer Certification<\/h3>\r\n              <p>Certify internal practitioners to deliver AIM programs independently. They gain deep knowledge of the roadmap, diagnostic tools, and facilitation techniques  -  maintaining consistent quality as the methodology scales.<\/p>\r\n            <\/div>\r\n          <\/div>\r\n          <div class=\"lic-included-item\">\r\n            <span class=\"lic-included-num\">03<\/span>\r\n            <div>\r\n              <h3>Co-Brand All Materials<\/h3>\r\n              <p>Co-brand every tool, template, and workshop with your logo and cultural language. It delivers as your methodology, not an outside framework.<\/p>\r\n            <\/div>\r\n          <\/div>\r\n          <div class=\"lic-included-item\">\r\n            <span class=\"lic-included-num\">04<\/span>\r\n            <div>\r\n              <h3>Integrate with Existing Frameworks<\/h3>\r\n              <p>Plug AIM into your PM, process improvement, Agile, SAFe, and leadership development work. AIM adds the people-side discipline that every other framework assumes but does not build.<\/p>\r\n            <\/div>\r\n          <\/div>\r\n          <div class=\"lic-included-item\">\r\n            <span class=\"lic-included-num\">05<\/span>\r\n            <div>\r\n              <h3>Discounted Training and Assessments<\/h3>\r\n              <p>Preferred pricing on onsite training, assessments, and tools across your 3-year term. Access expert facilitation and coaching when you need it, at preferred rates throughout your license term.<\/p>\r\n            <\/div>\r\n          <\/div>\r\n          <div class=\"lic-included-item\">\r\n            <span class=\"lic-included-num\">06<\/span>\r\n            <div>\r\n              <h3>A Shared Language for Change<\/h3>\r\n              <p>One framework, one language across every team. When every leader, change agent, and practitioner speaks the same vocabulary  -  Business Case for Action, WDIMFM, Frame of Reference, sponsor cascade  -  implementation becomes consistent and measurable across every initiative.<\/p>\r\n            <\/div>\r\n          <\/div>\r\n        <\/div>\r\n      <\/div>\r\n  <\/section>\r\n\r\n  <!-- \u2550\u2550\u2550\u2550\u2550\u2550\u2550 HOW TO EMBED AIM \u2550\u2550\u2550\u2550\u2550\u2550\u2550 -->\r\n  <section class=\"lic-section lic-section--white\" aria-label=\"How to Embed AIM: Applying AIM to License AIM\">\r\n    <div class=\"lic-container\">\r\n      <span class=\"lic-eyebrow\">Embedding AIM Successfully<\/span>\r\n      <h2>You Use AIM to Embed AIM<\/h2>\r\n      <p class=\"lic-intro\">The methodology for licensing AIM inside your organization is the same methodology AIM teaches. Leadership alignment, resistance management, and a phased communication plan are not abstract advice - they are AIM practice areas applied to the initiative of building internal change capability.<\/p>\r\n\r\n      <div style=\"margin-top:24px;border-radius:var(--radius-card);overflow:hidden;box-shadow:0 8px 32px rgba(5,85,74,.1)\">\r\n        <img decoding=\"async\"\r\n          src=\"https:\/\/imaworldwide.com\/wp-content\/uploads\/2026\/03\/diverse-professionals-collaborating-in-a-modern-office-representing-agile-methodologies-and-teamwork-03349e87-c9ea-4def-a05a-d2dc7ac4edf6.jpg\"\r\n          alt=\"Diverse professionals collaborating during an AIM change management workshop, applying methodology tools in a modern office setting\"\r\n          style=\"width:100%;height:auto;display:block;max-height:340px;object-fit:cover;object-position:center 30%\"\r\n          loading=\"lazy\"\r\n        \/>\r\n      <\/div>\r\n\r\n      <div style=\"background:var(--forest);border-radius:var(--radius-card);padding:24px 28px;margin-top:28px;display:flex;gap:20px;align-items:flex-start\">\r\n        <span style=\"font-size:2rem;font-weight:700;color:var(--accent);flex-shrink:0;line-height:1\">19+<\/span>\r\n        <div>\r\n          <p style=\"color:#fff;font-size:.92rem;font-weight:600;margin-bottom:4px\">Years actively using AIM<\/p>\r\n          <p style=\"color:rgba(255,255,255,.7);font-size:.85rem;line-height:1.6;margin:0\">One organization has been actively using AIM for over 19 years. They run their own internal classes, operate a full Center of Excellence, and continue to build on the methodology as their change initiatives evolve. That depth of AIM use starts with the three steps below.<\/p>\r\n        <\/div>\r\n      <\/div>\r\n\r\n      <div class=\"lic-steps\" style=\"margin-top:24px\">\r\n        <div class=\"lic-step\">\r\n            <span class=\"lic-step-n\">1<\/span>\r\n            <div>\r\n              <h3>Leadership Alignment<\/h3>\r\n              <p>Generate Sponsorship is AIM Practice Area 4. When licensing AIM, it applies directly: secure visible executive commitment for the internal capability-building initiative itself. Leaders who understand why this investment matters become the first practitioners of the Express-Model-Reinforce (EMR) framework  -  they model the methodology before it scales. Peacock Hill uses the Sponsor Assessment and Key Role Map to activate and sustain the sponsor cascade from day one.<\/p>\r\n            <\/div>\r\n          <\/div>\r\n          <div class=\"lic-step\">\r\n            <span class=\"lic-step-n\">2<\/span>\r\n            <div>\r\n              <h3>Resistance Management<\/h3>\r\n              <p>Develop Target Readiness is AIM Practice Area 6. Every licensing rollout encounters the same resistance pattern: practitioners skeptical of adding another framework, managers wondering why AIM and not something simpler, employees uncertain what the change means for their day-to-day work. AIM practitioners use the Individual Readiness Assessment (IRA) to diagnose exactly where readiness gaps exist and design targeted interventions before those gaps become blockers.<\/p>\r\n            <\/div>\r\n          <\/div>\r\n          <div class=\"lic-step\">\r\n            <span class=\"lic-step-n\">3<\/span>\r\n            <div>\r\n              <h3>Communication Plan<\/h3>\r\n              <p>Build Communication Plan is AIM Practice Area 7. Embedding AIM requires three distinct communication phases. Unfreezing: why this methodology, why now, what does it mean for each role. Transition: repeat messages, surface concerns, course-correct on adoption. Refreezing: celebrate the first cohorts, share early results, embed AIM language into how the organization talks about change. Each phase uses the AIM Communication Audit to verify messages are reaching target groups in their Frame of Reference.<\/p>\r\n            <\/div>\r\n          <\/div>\r\n        <\/div>\r\n      <\/div>\r\n  <\/section>\r\n\r\n\r\n  <!-- \u2550\u2550\u2550\u2550\u2550\u2550\u2550 BUILD VS LICENSE \u2550\u2550\u2550\u2550\u2550\u2550\u2550 -->\r\n  <section class=\"lic-section lic-section--sage\" aria-label=\"Why License AIM Instead of Building Your Own\">\r\n    <div class=\"lic-container\">\r\n      <span class=\"lic-eyebrow\">Build vs. License<\/span>\r\n      <h2>Why License AIM Instead of Building Your Own Change Framework?<\/h2>\r\n      <p class=\"lic-intro\">It would take years to replicate what is already here. Here is what you are actually comparing when you consider building a proprietary methodology from scratch.<\/p>\r\n\r\n      <div style=\"overflow-x:auto;margin-top:32px\">\r\n        <table style=\"width:100%;border-collapse:collapse\">\r\n          <thead>\r\n            <tr>\r\n              <th style=\"padding:14px 18px;text-align:left;background:var(--text);color:#fff;border-radius:12px 0 0 0;font-weight:600;width:40%\">Factor<\/th>\r\n              <th style=\"padding:14px 18px;text-align:center;background:var(--forest);color:#fff;font-weight:600;width:30%\">&#10003; License AIM<\/th>\r\n              <th style=\"padding:14px 18px;text-align:center;background:#c0392b;color:#fff;border-radius:0 12px 0 0;font-weight:600;width:30%\">&#10007; Build From Scratch<\/th>\r\n            <\/tr>\r\n          <\/thead>\r\n          <tbody>\r\n            <tr style=\"background:var(--bg-card)\">\r\n              <td style=\"padding:13px 18px;border-bottom:1px solid var(--border);font-weight:600;color:var(--text)\">Time to deploy<\/td>\r\n              <td style=\"padding:13px 18px;border-bottom:1px solid var(--border);text-align:center;color:var(--forest);font-weight:600\">Day one<\/td>\r\n              <td style=\"padding:13px 18px;border-bottom:1px solid var(--border);text-align:center;color:#c0392b\">2 - 4 years<\/td>\r\n            <\/tr>\r\n            <tr style=\"background:var(--bg-warm)\">\r\n              <td style=\"padding:13px 18px;border-bottom:1px solid var(--border);font-weight:600;color:var(--text)\">Research foundation<\/td>\r\n              <td style=\"padding:13px 18px;border-bottom:1px solid var(--border);text-align:center;color:var(--forest);font-weight:600\">40+ years, 12+ industries<\/td>\r\n              <td style=\"padding:13px 18px;border-bottom:1px solid var(--border);text-align:center;color:#c0392b\">Built on assumption<\/td>\r\n            <\/tr>\r\n            <tr style=\"background:var(--bg-card)\">\r\n              <td style=\"padding:13px 18px;border-bottom:1px solid var(--border);font-weight:600;color:var(--text)\">Tools and templates<\/td>\r\n              <td style=\"padding:13px 18px;border-bottom:1px solid var(--border);text-align:center;color:var(--forest);font-weight:600\">30+ ready to use<\/td>\r\n              <td style=\"padding:13px 18px;border-bottom:1px solid var(--border);text-align:center;color:#c0392b\">Must build and test internally<\/td>\r\n            <\/tr>\r\n            <tr style=\"background:var(--bg-warm)\">\r\n              <td style=\"padding:13px 18px;border-bottom:1px solid var(--border);font-weight:600;color:var(--text)\">Co-branding<\/td>\r\n              <td style=\"padding:13px 18px;border-bottom:1px solid var(--border);text-align:center;color:var(--forest);font-weight:600\">100% brandable<\/td>\r\n              <td style=\"padding:13px 18px;border-bottom:1px solid var(--border);text-align:center;color:#c0392b\">N\/A<\/td>\r\n            <\/tr>\r\n            <tr style=\"background:var(--bg-card)\">\r\n              <td style=\"padding:13px 18px;border-bottom:1px solid var(--border);font-weight:600;color:var(--text)\">Framework integration<\/td>\r\n              <td style=\"padding:13px 18px;border-bottom:1px solid var(--border);text-align:center;color:var(--forest);font-weight:600\">Agile, SAFe, Waterfall, Hybrid<\/td>\r\n              <td style=\"padding:13px 18px;border-bottom:1px solid var(--border);text-align:center;color:#c0392b\">Requires custom integration<\/td>\r\n            <\/tr>\r\n            <tr style=\"background:var(--bg-warm)\">\r\n              <td style=\"padding:13px 18px;border-bottom:1px solid var(--border);font-weight:600;color:var(--text)\">Adoption consistency<\/td>\r\n              <td style=\"padding:13px 18px;border-bottom:1px solid var(--border);text-align:center;color:var(--forest);font-weight:600\">One shared language<\/td>\r\n              <td style=\"padding:13px 18px;border-bottom:1px solid var(--border);text-align:center;color:#c0392b\">Varies by team and project<\/td>\r\n            <\/tr>\r\n            <tr style=\"background:var(--bg-card)\">\r\n              <td style=\"padding:13px 18px;border-bottom:1px solid var(--border);font-weight:600;color:var(--text)\">Expert support<\/td>\r\n              <td style=\"padding:13px 18px;border-bottom:1px solid var(--border);text-align:center;color:var(--forest);font-weight:600\">Included with discounted rates<\/td>\r\n              <td style=\"padding:13px 18px;border-bottom:1px solid var(--border);text-align:center;color:#c0392b\">No external benchmarking<\/td>\r\n            <\/tr>\r\n            <tr style=\"background:var(--bg-warm)\">\r\n              <td style=\"padding:13px 18px;font-weight:600;color:var(--text)\">Focus<\/td>\r\n              <td style=\"padding:13px 18px;text-align:center;color:var(--forest);font-weight:600\">Behavior change and adoption<\/td>\r\n              <td style=\"padding:13px 18px;text-align:center;color:#c0392b\">Plans and processes<\/td>\r\n            <\/tr>\r\n          <\/tbody>\r\n        <\/table>\r\n      <\/div>\r\n\r\n      <div class=\"lic-callout\" style=\"margin-top:24px\">\r\n        <strong>AIM is not just a framework you buy.<\/strong> It is a behavior-based system built on 40+ years of field research by Implementation Management Associates (IMA), founded in 1989. Key differentiators:\r\n      <ul style=\"margin:10px 0 0;padding-left:18px;display:flex;flex-direction:column;gap:5px\">\r\n        <li style=\"color:var(--text-soft)\">Targets the everyday actions that create new ways of working<\/li>\r\n        <li style=\"color:var(--text-soft)\">Includes the non-delegable sponsorship tasks leaders must personally own<\/li>\r\n        <li style=\"color:var(--text-soft)\">Designs reinforcement systems, not just communication plans<\/li>\r\n        <li style=\"color:var(--text-soft)\">Applied to your culture through co-branding and internal Train-the-Trainer certification<\/li>\r\n      <\/ul>\r\n      <\/div>\r\n    <\/div>\r\n  <\/section>\r\n\r\n  <!-- \u2550\u2550\u2550\u2550\u2550\u2550\u2550 WHO IT'S FOR \u2550\u2550\u2550\u2550\u2550\u2550\u2550 -->\r\n  <section class=\"lic-section lic-section--warm\" aria-label=\"Who Should License AIM\">\r\n    <div class=\"lic-container\">\r\n      <span class=\"lic-eyebrow\">The Right Fit<\/span>\r\n      <h2>Built for Organizations Ready to Own Change Management Internally<\/h2>\r\n\r\n      <ul style=\"display:flex;flex-wrap:wrap;gap:10px 24px;margin:16px 0 24px;padding:0;list-style:none\">\r\n        <li style=\"display:flex;gap:8px;align-items:center;color:var(--text-soft)\"><span style=\"width:6px;height:6px;border-radius:50%;background:var(--accent);flex-shrink:0\"><\/span>Large enterprises<\/li>\r\n        <li style=\"display:flex;gap:8px;align-items:center;color:var(--text-soft)\"><span style=\"width:6px;height:6px;border-radius:50%;background:var(--accent);flex-shrink:0\"><\/span>Change Management Centers of Excellence<\/li>\r\n        <li style=\"display:flex;gap:8px;align-items:center;color:var(--text-soft)\"><span style=\"width:6px;height:6px;border-radius:50%;background:var(--accent);flex-shrink:0\"><\/span>HR and L&amp;D organizations<\/li>\r\n        <li style=\"display:flex;gap:8px;align-items:center;color:var(--text-soft)\"><span style=\"width:6px;height:6px;border-radius:50%;background:var(--accent);flex-shrink:0\"><\/span>Consulting firms<\/li>\r\n      <\/ul>\r\n\r\n      <div class=\"lic-fit-grid\">\r\n        <div class=\"lic-fit-card\">\r\n          <h3>Large Enterprises<\/h3>\r\n          <p>Organizations running multiple simultaneous change initiatives across divisions and geographies. Multiple divisions, one approach. AIM scales without rebuilding the program each time.<\/p>\r\n        <\/div>\r\n        <div class=\"lic-fit-card\">\r\n          <h3>Change Management Centers of Excellence<\/h3>\r\n          <p>Teams building or formalizing a CoE that needs a proven, scalable methodology at its core. AIM provides the research foundation, tools, and language a CoE requires to operate with credibility and consistency.<\/p>\r\n        <\/div>\r\n        <div class=\"lic-fit-card\">\r\n          <h3>HR and L&amp;D Organizations<\/h3>\r\n          <p>HR, Learning and Development, and OD functions that want to build enterprise-wide change capability. AIM integrates with talent and learning initiatives and trains internal practitioners to lead change from inside.<\/p>\r\n        <\/div>\r\n        <div class=\"lic-fit-card\">\r\n          <h3>Consulting Firms<\/h3>\r\n          <p>Consulting practices that want to offer clients a proven change methodology under their own brand. AIM licensing gives firms a research-backed, differentiated methodology that elevates engagements and scales across clients.<\/p>\r\n        <\/div>\r\n      <\/div>\r\n\r\n      <div style=\"margin-top:28px;background:var(--bg-warm);border:1px solid var(--border);border-left:4px solid var(--accent);border-radius:0 var(--radius-card) var(--radius-card) 0;padding:18px 24px\">\r\n        <p style=\"color:var(--text-soft);line-height:1.7;margin:0\"><strong style=\"color:var(--text)\">Not ready for an enterprise license?<\/strong> Peacock Hill also offers <a href=\"\/enterprise-change-management-training\/\" style=\"color:var(--forest);font-weight:600\">enterprise training programs<\/a> and <a href=\"\/aim-change-management-certification\/\" style=\"color:var(--forest);font-weight:600\">AIM Practitioner Certification<\/a> as entry points for organizations building initial capacity before committing to a full license.<\/p>\r\n      <\/div>\r\n    <\/div>\r\n  <\/section>\r\n\r\n\r\n\r\n  <!-- \u2550\u2550\u2550\u2550\u2550\u2550\u2550 FAQ \u2550\u2550\u2550\u2550\u2550\u2550\u2550 -->\r\n  <section class=\"lic-section lic-section--white\" aria-label=\"AIM Licensing: Frequently Asked Questions\">\r\n    <div class=\"lic-container\">\r\n      <div class=\"lic-center\" style=\"margin-bottom:8px\">\r\n        <span class=\"lic-eyebrow\">Frequently Asked Questions<\/span>\r\n        <h2>AIM Licensing: Common Questions<\/h2>\r\n      <\/div>\r\n      <div class=\"lic-faq-list\">\r\n\r\n\r\n        <div class=\"lic-faq-item\">\r\n          <button class=\"lic-faq-btn\" type=\"button\" aria-expanded=\"false\">\r\n            <span class=\"lic-faq-q\">What is included in the AIM enterprise license?<\/span>\r\n            <svg class=\"lic-faq-icon\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><line x1=\"12\" y1=\"5\" x2=\"12\" y2=\"19\"\/><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\/><\/svg>\r\n          <\/button>\r\n          <div class=\"lic-faq-answer\">The AIM enterprise license is a 3-year agreement covering six areas: full methodology access (all 10 roadmap elements and 30+ diagnostic tools), Train-the-Trainer certification, co-branding rights, framework integration support, preferred pricing on training, and a shared language across every team. See the full breakdown in the What's Included section above.<\/div>\r\n        <\/div>\r\n\r\n        <div class=\"lic-faq-item\">\r\n          <button class=\"lic-faq-btn\" type=\"button\" aria-expanded=\"false\">\r\n            <span class=\"lic-faq-q\">How does AIM licensing differ from hiring a change management consultant?<\/span>\r\n            <svg class=\"lic-faq-icon\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><line x1=\"12\" y1=\"5\" x2=\"12\" y2=\"19\"\/><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\/><\/svg>\r\n          <\/button>\r\n          <div class=\"lic-faq-answer\">With AIM licensing, your organization owns the methodology permanently. Consulting engagements end and the expertise walks out. Licensing means your internal team is trained and equipped to run AIM programs with Peacock Hill available as an ongoing resource  -  not dependent on per-engagement consulting fees. Every initiative builds internal capability rather than creating dependency. The methodology is fully brandable and integrates into your existing PM, process improvement, and leadership development frameworks.<\/div>\r\n        <\/div>\r\n\r\n        <div class=\"lic-faq-item\">\r\n          <button class=\"lic-faq-btn\" type=\"button\" aria-expanded=\"false\">\r\n            <span class=\"lic-faq-q\">What is AIM Train-the-Trainer certification?<\/span>\r\n            <svg class=\"lic-faq-icon\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><line x1=\"12\" y1=\"5\" x2=\"12\" y2=\"19\"\/><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\/><\/svg>\r\n          <\/button>\r\n          <div class=\"lic-faq-answer\">The AIM Train-the-Trainer certification is delivered by Peacock Hill and certifies internal trainers to deliver AIM programs across teams, departments, and locations. Certified trainers run AIM workshops under your organization's brand, coach teams on adoption, and anchor your Center of Excellence. One organization has been actively using AIM for over 19 years  -  running their own AIM classes, operating a Center of Excellence, and continuously building internal change capability.<\/div>\r\n        <\/div>\r\n\r\n        <div class=\"lic-faq-item\">\r\n          <button class=\"lic-faq-btn\" type=\"button\" aria-expanded=\"false\">\r\n            <span class=\"lic-faq-q\">Who should license AIM?<\/span>\r\n            <svg class=\"lic-faq-icon\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><line x1=\"12\" y1=\"5\" x2=\"12\" y2=\"19\"\/><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\/><\/svg>\r\n          <\/button>\r\n          <div class=\"lic-faq-answer\">AIM licensing fits four types of organizations. Large enterprises running multiple simultaneous initiatives across divisions. Teams building or formalizing a Center of Excellence. HR and L&amp;D functions that want enterprise-wide change capability. And consulting firms delivering a proven methodology under their own brand. The common thread: the desire to own change management internally, not outsource it indefinitely.<\/div>\r\n        <\/div>\r\n\r\n        <div class=\"lic-faq-item\">\r\n          <button class=\"lic-faq-btn\" type=\"button\" aria-expanded=\"false\">\r\n            <span class=\"lic-faq-q\">How long does the AIM license term last?<\/span>\r\n            <svg class=\"lic-faq-icon\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><line x1=\"12\" y1=\"5\" x2=\"12\" y2=\"19\"\/><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\/><\/svg>\r\n          <\/button>\r\n          <div class=\"lic-faq-answer\">The standard AIM enterprise license is a 3-year term. It includes full methodology access, Train-the-Trainer certification, co-branding rights, and preferred pricing on training and assessments. The 3-year structure gives organizations enough time to train practitioners, run multiple cohorts, and embed AIM into standard operating practice rather than treating it as a one-time program.<\/div>\r\n        <\/div>\r\n\r\n        <div class=\"lic-faq-item\">\r\n          <button class=\"lic-faq-btn\" type=\"button\" aria-expanded=\"false\">\r\n            <span class=\"lic-faq-q\">Can AIM materials be co-branded with our organization's identity?<\/span>\r\n            <svg class=\"lic-faq-icon\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><line x1=\"12\" y1=\"5\" x2=\"12\" y2=\"19\"\/><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\/><\/svg>\r\n          <\/button>\r\n          <div class=\"lic-faq-answer\">Yes. The AIM enterprise license includes full co-branding rights. Every tool, template, workshop deck, and facilitation guide can be co-branded with your organization's logo, colors, and cultural language. This makes AIM feel like your internal methodology rather than an external framework, which significantly improves practitioner adoption and leadership buy-in across the organization.<\/div>\r\n        <\/div>\r\n\r\n        <div class=\"lic-faq-item\">\r\n          <button class=\"lic-faq-btn\" type=\"button\" aria-expanded=\"false\">\r\n            <span class=\"lic-faq-q\">What are the steps to get started with AIM licensing?<\/span>\r\n            <svg class=\"lic-faq-icon\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><line x1=\"12\" y1=\"5\" x2=\"12\" y2=\"19\"\/><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\/><\/svg>\r\n          <\/button>\r\n          <div class=\"lic-faq-answer\">Getting started follows three steps: (1) Schedule a licensing call with Peacock Hill to explore options, review what is included, and assess organizational fit. (2) Run a pilot cohort to validate the approach, train the first group of practitioners, and refine materials to your culture. (3) Certify internal facilitators through Train-the-Trainer and deploy across business units, geographies, and project types.<\/div>\r\n        <\/div>\r\n\r\n        <div class=\"lic-faq-item\">\r\n          <button class=\"lic-faq-btn\" type=\"button\" aria-expanded=\"false\">\r\n            <span class=\"lic-faq-q\">What AIM training options are available for individual practitioners?<\/span>\r\n            <svg class=\"lic-faq-icon\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><line x1=\"12\" y1=\"5\" x2=\"12\" y2=\"19\"\/><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\/><\/svg>\r\n          <\/button>\r\n          <div class=\"lic-faq-answer\">Individual practitioners can earn AIM Practitioner Certification - a formal credential for applying AIM in real change initiatives, with ACMP QEP credits toward CCMP. The Introduction to AIM Workshop provides a shorter, practical introduction to core concepts and tools. Enterprise licensing includes the Train-the-Trainer pathway for individuals becoming certified internal facilitators.<\/div>\r\n        <\/div>\r\n\r\n      <\/div>\r\n    <\/div>\r\n  <\/section>\r\n\r\n  <!-- \u2550\u2550\u2550\u2550\u2550\u2550\u2550 RELATED RESOURCES \u2550\u2550\u2550\u2550\u2550\u2550\u2550 -->\r\n  <section class=\"lic-section lic-section--sage\" aria-label=\"Related AIM Resources\" style=\"padding:48px 0\">\r\n    <div class=\"lic-container\">\r\n      <span class=\"lic-eyebrow\">Related Resources<\/span>\r\n      <h2 style=\"margin-bottom:6px\">Go Deeper on the AIM Framework<\/h2>\r\n      <div class=\"lic-related-cards\" style=\"display:grid;gap:12px;margin-top:24px\">\r\n        <a href=\"\/what-is-aim\/\" style=\"display:block;background:var(--bg-card);border:1px solid var(--border);border-radius:12px;padding:16px 18px;text-decoration:none;transition:border-color .2s\">\r\n          <strong style=\"color:var(--text);display:block;margin-bottom:2px\">What Is AIM?<\/strong>\r\n          <span style=\"color:var(--text-muted);\">10 practice areas in detail<\/span>\r\n        <\/a>\r\n        <a href=\"\/aim-change-management-certification\/\" style=\"display:block;background:var(--bg-card);border:1px solid var(--border);border-radius:12px;padding:16px 18px;text-decoration:none;transition:border-color .2s\">\r\n          <strong style=\"color:var(--text);display:block;margin-bottom:2px\">AIM Certification<\/strong>\r\n          <span style=\"color:var(--text-muted);\">Individual practitioner programs<\/span>\r\n        <\/a>\r\n        <a href=\"\/why-transformation-changes-fail\/\" style=\"display:block;background:var(--bg-card);border:1px solid var(--border);border-radius:12px;padding:16px 18px;text-decoration:none;transition:border-color .2s\">\r\n          <strong style=\"color:var(--text);display:block;margin-bottom:2px\">Why Transformations Fail<\/strong>\r\n          <span style=\"color:var(--text-muted);\">Root causes and AIM solutions<\/span>\r\n        <\/a>\r\n        <a href=\"\/imas-aim-installation-vs-implementation\/\" style=\"display:block;background:var(--bg-card);border:1px solid var(--border);border-radius:12px;padding:16px 18px;text-decoration:none;transition:border-color .2s\">\r\n          <strong style=\"color:var(--text);display:block;margin-bottom:2px\">Installation vs. Implementation<\/strong>\r\n          <span style=\"color:var(--text-muted);\">The gap where value is lost<\/span>\r\n        <\/a>\r\n      <\/div>\r\n    <\/div>\r\n  <\/section>\r\n\r\n  <!-- \u2550\u2550\u2550\u2550\u2550\u2550\u2550 CTA \u2550\u2550\u2550\u2550\u2550\u2550\u2550 -->\r\n  <section class=\"lic-section lic-section--forest\" aria-label=\"Schedule a Licensing Consultation\">\r\n    <div class=\"lic-container\">\r\n      <div style=\"max-width:560px;margin:0 auto;text-align:center\">\r\n        <span class=\"lic-eyebrow lic-eyebrow--light\">AIM Licensing<\/span>\r\n        <h2 style=\"color:#fff;font-weight:300;margin-bottom:14px\">Let's Talk About Building Capability That Lasts<\/h2>\r\n        <p style=\"color:rgba(255,255,255,.65);line-height:1.7;max-width:420px;margin:0 auto\">We will walk you through what is included, how it scales to your organization, and what the investment looks like.<\/p>\r\n        <div style=\"margin-top:28px\">\r\n          <a href=\"\/contact-us\/\" class=\"lic-btn lic-btn--accent\">Schedule a Licensing Consultation &rarr;<\/a>\r\n        <\/div>\r\n        <p style=\"margin-top:14px;font-size:.82rem;color:rgba(255,255,255,.45)\">Prefer individual training first? <a href=\"\/enterprise-change-management-training\/\" style=\"color:rgba(255,255,255,.6);text-decoration:underline\">Explore enterprise training options &rarr;<\/a><\/p>\r\n      <\/div>\r\n    <\/div>\r\n  <\/section>\r\n\r\n<\/div>\r\n\r\n<script>\r\n(function () {\r\n  function init() {\r\n    var items = document.querySelectorAll('.lic-faq-item');\r\n    items.forEach(function (item) {\r\n      var btn = item.querySelector('.lic-faq-btn');\r\n      if (!btn || btn.dataset.bound) return;\r\n      btn.dataset.bound = '1';\r\n      btn.addEventListener('click', function () {\r\n        var isOpen = item.classList.contains('lic-open');\r\n        items.forEach(function (i) {\r\n          i.classList.remove('lic-open');\r\n          var b = i.querySelector('.lic-faq-btn');\r\n          if (b) b.setAttribute('aria-expanded', 'false');\r\n        });\r\n        if (!isOpen) { item.classList.add('lic-open'); btn.setAttribute('aria-expanded', 'true'); }\r\n      });\r\n    });\r\n  }\r\n  if (document.readyState === 'loading') { document.addEventListener('DOMContentLoaded', init); } else { init(); }\r\n})();\r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Enterprise Change Management Licensing AIM Licensing: Scale Change Management Across Your Entire Organization This is not a training program. It is a methodology license. AIM (Accelerating Implementation Methodology) gives your organization permanent ownership of a proven change framework: brandable, teachable internally, and embedded into how work gets done across every level. Capability stays in-house. Expertise [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_yoast_wpseo_title":"Licensing AIM | IMA Worldwide","_yoast_wpseo_metadesc":"License AIM for your organization. Train your teams, access exclusive toolkits, and build long-term change management capability internally.","_metasync_otto_title":"AIM Licensing: Build Internal Change Management Skills | IMA Worldwide","_metasync_otto_description":"IMA Worldwide uses AIM to build change capabilities. 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